@font-face{font-family:"Inter";src:url("../fonts/Inter-latin-wght.woff2") format("woff2");font-weight:100 900;font-style:normal;font-display:swap}

:root{
  --ink:#17151E;
  --red:#C8102E;
  --muted:#59616C;
  --line:#E1E4E8;
  --paper:#fff;
  --gut:max(16px,4vw);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;text-size-adjust:100%}
@media (prefers-reduced-motion:no-preference){html{scroll-behavior:smooth}}
body{margin:0;background:var(--paper);color:var(--ink);font-family:"Inter",system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;font-size:18px;line-height:1.5;overflow-x:hidden}
img,svg{max-width:100%}
h1,h2,h3,p,ul,ol{margin:0;padding:0}
ul,ol{list-style:none}
a{color:inherit}
a:focus-visible{outline:3px solid currentColor;outline-offset:3px;border-radius:4px}
.hl{font-weight:700;letter-spacing:-.04em;line-height:.96;overflow-wrap:break-word}
.hl span{display:block}
.red{color:var(--red)}
.sticky{position:relative}

/* header */
.top{position:absolute;z-index:5;top:0;left:0;right:0;display:flex;justify-content:space-between;align-items:center;padding:18px var(--gut);color:#fff}
.brand{display:inline-flex;align-items:center;gap:10px;min-height:44px;font-weight:700;font-size:20px;letter-spacing:-.02em;text-decoration:none}
.brand img{border-radius:9px;display:block}
.toplinks{display:flex;gap:6px}
.toplinks a{display:inline-flex;align-items:center;min-height:44px;padding:0 12px;font-size:16px;font-weight:500;text-decoration:none}
.toplinks a:hover{text-decoration:underline}

/* 1 hero */
.hero{position:relative;color:#fff;background:#4D0613}
.hero-in{overflow:hidden;background:radial-gradient(75% 85% at 70% 34%,#D23B1E 0%,#C8102E 38%,#8E0B22 72%,#4D0613 100%);min-height:100vh;min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;padding:96px var(--gut) clamp(28px,6vh,64px)}
.stage{--d:clamp(96px,15vw,180px);position:absolute;right:2vw;top:14%;width:min(62vw,720px);height:60%;perspective:1400px;pointer-events:none}
.rig{position:absolute;left:50%;top:50%;width:0;height:0;transform-style:preserve-3d;transform:rotateX(calc(66deg - var(--hp) * 24deg)) rotateZ(calc(var(--hp) * 220deg - 30deg))}
.tk{position:absolute;left:0;top:0;width:0;height:0;transform-style:preserve-3d;transform:translateZ(calc(var(--i) * var(--d) * (.05 + .16 * var(--hp)))) rotateZ(calc(var(--i) * 72deg * var(--hp)))}
.disc{position:absolute;width:var(--d);height:var(--d);left:calc(var(--d) * -.5 + var(--d) * 1.02 * var(--hp));top:calc(var(--d) * -.5);border-radius:50%;background:#fff;color:var(--ink);box-shadow:inset 0 0 0 calc(var(--d) * .06) var(--red),0 12px 30px rgba(0,0,0,.35);display:flex;align-items:center;justify-content:center;font-weight:700;font-size:calc(var(--d) * .42);letter-spacing:-.04em}
.disc.ink{background:var(--ink);color:#fff;box-shadow:inset 0 0 0 calc(var(--d) * .06) #fff,0 12px 30px rgba(0,0,0,.35)}
.hero-copy{position:relative;display:flex;justify-content:space-between;align-items:flex-end;gap:32px;flex-wrap:wrap}
.hero-hl{font-size:clamp(40px,9.4vw,160px)}
.hero-side{max-width:340px;font-size:18px;line-height:1.45}
.hero-side p+p{margin-top:12px}

/* 2 statement */
.statement{padding:clamp(72px,14vh,150px) var(--gut);background:var(--paper)}
.statement h2{font-size:clamp(38px,7.6vw,128px);text-align:center}
.cards{display:flex;flex-wrap:wrap;justify-content:center;gap:16px;margin-top:clamp(32px,6vh,64px)}
.card{width:min(230px,70vw);background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:0 18px 44px rgba(23,21,30,.14);padding:18px 20px;color:var(--ink)}
.clabel{font-weight:700;font-size:17px;letter-spacing:-.01em}
.csub{font-size:13px;color:var(--muted);margin-bottom:8px}
.rows li{display:flex;justify-content:space-between;padding:8px 0;border-top:1px solid var(--line);font-variant-numeric:tabular-nums;font-weight:600}
.cbig{font-weight:700;font-size:21px;line-height:1.25;letter-spacing:-.02em}

/* 3 verbs */
.verbs{padding:clamp(72px,14vh,150px) var(--gut);text-align:center}
.verbs-h{display:flex;flex-direction:column;align-items:center;gap:clamp(28px,7vh,72px)}
.verb{display:flex;flex-direction:column;align-items:center;gap:10px}
.tile{display:flex;align-items:center;justify-content:center;width:72px;height:72px;border-radius:20px}
.tile svg{fill:none;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}
.t-red{background:var(--red)}.t-red svg{stroke:#fff}
.t-ink{background:var(--ink)}.t-ink svg{stroke:#fff}
.t-white{background:#fff;box-shadow:inset 0 0 0 2px var(--ink)}.t-white svg{stroke:var(--red)}
.vword{font-size:clamp(56px,13vw,200px);color:var(--ink)}
.verb:nth-child(2) .vword{color:var(--red)}

/* 4 steps */
.steps{background:var(--red);color:#fff;padding:clamp(64px,12vh,120px) var(--gut)}
.steps-in{display:grid;grid-template-columns:1fr;gap:32px}
.steps-h{font-weight:700;letter-spacing:-.04em;line-height:1;font-size:clamp(34px,5.4vw,84px);max-width:11em}
.stack{display:flex;flex-direction:column;gap:16px;width:min(460px,100%)}
.scard{background:#fff;color:var(--ink);border-radius:24px;padding:26px 28px;box-shadow:0 20px 50px rgba(0,0,0,.25)}
.scard h3{font-weight:700;font-size:clamp(30px,4vw,44px);letter-spacing:-.04em;line-height:1.05}
.bars{margin-top:20px}
.bars i{display:block;height:8px;border-radius:4px;background:var(--line);margin-top:10px}
.bars i:nth-child(1){width:90%}.bars i:nth-child(2){width:70%}.bars i:nth-child(3){width:80%}
.steps-foot{display:flex;flex-direction:column;gap:18px}
.caps{display:flex;flex-direction:column;gap:10px}
.motion .caps{display:grid;gap:0}
.cap{grid-area:1/1;font-weight:700;font-size:clamp(30px,4.4vw,64px);letter-spacing:-.04em;line-height:1.02;max-width:11em}
.caption{font-weight:600;font-size:clamp(18px,1.8vw,24px);letter-spacing:-.01em;line-height:1.25}
.count{display:flex;gap:22px;font-weight:600;font-size:18px;font-variant-numeric:tabular-nums}
.count li{padding-bottom:4px;border-bottom:2px solid transparent}

/* 5 phone */
.phone-scene{background:radial-gradient(60% 80% at 80% 50%,rgba(200,16,46,.6),rgba(200,16,46,0) 70%),var(--ink);color:#fff;padding:clamp(72px,14vh,150px) var(--gut);overflow:hidden}
.ps-in{display:grid;grid-template-columns:1fr;gap:48px;align-items:center;max-width:1400px;margin:0 auto}
.phone-scene h2{font-size:clamp(36px,5.4vw,96px)}
.phone-wrap{display:flex;justify-content:center;perspective:1200px}
.phone{position:relative;width:min(290px,72vw);aspect-ratio:9/18.6;background:#0B0A10;border:1px solid #3A3744;border-radius:46px;padding:10px;box-shadow:0 40px 80px rgba(0,0,0,.5);transform:translateY(calc((.5 - var(--pp,.5)) * 90px)) rotateY(calc((var(--pp,.5) - .5) * -16deg))}
.island{position:absolute;left:50%;top:20px;width:84px;height:24px;margin-left:-42px;background:#0B0A10;border-radius:14px;z-index:2}
.screen{height:100%;background:#fff;color:var(--ink);border-radius:36px;padding:56px 18px 18px;overflow:hidden}
.plabel{font-weight:700;font-size:22px;letter-spacing:-.03em}
.psub{font-size:12px;color:var(--muted);margin-bottom:10px}
.prow li{display:grid;grid-template-columns:34px 1fr 46px;align-items:center;gap:8px;padding:11px 0;border-top:1px solid var(--line);font-size:14px;font-weight:600;font-variant-numeric:tabular-nums}
.prow .bar{height:8px;border-radius:4px;background:var(--line);overflow:hidden;display:block}
.prow .bar i{display:block;height:100%;background:var(--red);border-radius:4px}
.prow .t{text-align:right}

/* 6 editorial */
.editorial{padding:clamp(72px,14vh,150px) var(--gut);max-width:1500px;margin:0 auto}
.tag{display:inline-block;margin-bottom:clamp(20px,3vh,32px);padding:6px 14px;border:2px solid var(--ink);border-radius:6px;font-weight:600;font-size:14px;letter-spacing:.02em;line-height:1.3;color:var(--ink)}
.editorial h2{font-size:clamp(34px,7vw,118px)}
.editorial h2 span+span{margin-top:.28em}
.media{margin-top:clamp(40px,8vh,88px);border-radius:32px;background:var(--ink);padding:clamp(20px,4vw,56px);overflow:hidden}
.bench{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:clamp(8px,1.6vw,20px);min-height:clamp(140px,28vw,340px);align-content:center}
.bd{display:inline-flex;align-items:center;justify-content:center;width:clamp(52px,9vw,128px);height:clamp(52px,9vw,128px);border-radius:50%;font-weight:700;font-size:clamp(20px,3.8vw,54px);letter-spacing:-.04em;line-height:1}
.b-red{background:var(--red);color:#fff;box-shadow:inset 0 0 0 4px rgba(255,255,255,.9)}
.b-ink{background:var(--ink);color:#fff;box-shadow:inset 0 0 0 4px #fff}
.b-white{background:#fff;color:var(--ink);box-shadow:inset 0 0 0 4px var(--red)}
.after{margin-top:clamp(40px,8vh,88px);display:flex;flex-wrap:wrap;gap:24px 48px;align-items:flex-end;justify-content:space-between}
.after-h{font-size:clamp(34px,5.4vw,96px);color:var(--ink)}
.btn{appearance:none;-webkit-appearance:none;display:inline-flex;align-items:center;justify-content:center;min-height:56px;padding:0 32px;border:0;border-radius:999px;background:var(--red);color:#fff;font:inherit;font-weight:700;font-size:18px;text-decoration:none;cursor:pointer}
.btn:hover{background:#A60D26}
.btn:focus-visible{outline:3px solid var(--ink);outline-offset:3px}

/* 7 tool */
.tool{position:relative;overflow:hidden;padding:clamp(72px,12vh,130px) var(--gut) 0;max-width:1500px;margin:0 auto}
.tool-h{font-size:clamp(34px,7vw,118px);color:var(--ink)}
.widget{margin-top:clamp(28px,5vh,56px);width:min(640px,100%);background:#fff;border:1px solid var(--line);border-radius:28px;box-shadow:0 18px 44px rgba(23,21,30,.12);padding:22px clamp(16px,3vw,28px) 26px}
.wnote{font-size:13px;color:var(--muted);text-transform:uppercase;letter-spacing:.08em;font-weight:600}
.whint{margin-top:2px;font-size:16px;color:var(--ink)}
.wcols{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:16px}
.wlabel{font-size:14px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--ink);padding-bottom:8px;border-bottom:1px solid var(--line)}
.wlist{display:flex;flex-wrap:wrap;gap:8px;padding-top:12px;min-height:76px;align-content:flex-start}
.tok{appearance:none;-webkit-appearance:none;margin:0;display:inline-flex;align-items:center;justify-content:center;width:56px;height:56px;padding:0;border:0;border-radius:50%;background:var(--red);color:#fff;font:inherit;font-weight:700;font-size:20px;letter-spacing:-.03em;cursor:pointer}
[data-list="bench"] .tok{background:#fff;color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink)}
.tok:disabled{cursor:default}
.tok:not(:disabled):hover{transform:scale(1.06)}
.tok:focus-visible{outline:3px solid var(--ink);outline-offset:3px}
.pile{position:relative;height:clamp(150px,22vw,260px);margin-top:clamp(32px,6vh,64px);overflow:hidden;border-bottom:1px solid var(--line)}
.pile .bd{position:absolute;bottom:0;width:var(--s);height:var(--s);font-size:calc(var(--s) * .38)}
.pile .bd.up{bottom:calc(var(--s) * .62)}
@media (max-width:520px){.pile .bd{width:calc(var(--s) * .72);height:calc(var(--s) * .72);font-size:calc(var(--s) * .28)}.pile .bd.up{bottom:calc(var(--s) * .45)}}


.todo{padding:10px 14px;border:2px dashed #8A5A00;background:repeating-linear-gradient(45deg,#FFF7E0,#FFF7E0 8px,#FFEFC2 8px,#FFEFC2 16px);color:#4A3000;font-weight:600;font-size:16px;max-width:36em}

/* 8 band */
.band{background:var(--ink);color:#fff;padding:clamp(56px,11vh,120px) var(--gut)}
.band-in{max-width:1100px;margin:0 auto}
.frame{background:#221F2B;border:1px solid #3A3744;border-radius:24px;padding:clamp(14px,3vw,36px)}
.frame svg{display:block;width:100%;height:auto}
.band-cap{margin-top:20px;font-size:16px;font-weight:600;letter-spacing:.02em;color:#fff}

/* 9 closing */
.closing{padding:clamp(80px,16vh,180px) var(--gut) clamp(56px,10vh,110px);text-align:center}
.closing h2{font-size:clamp(40px,9.4vw,160px)}
.questions{margin-top:clamp(24px,4vh,48px);font-size:clamp(18px,2vw,24px)}
.questions a{display:inline-block;min-height:44px;line-height:44px;font-weight:600;color:var(--ink);text-decoration-thickness:2px;text-underline-offset:4px}

/* 10 footer */
.foot{border-top:1px solid var(--line);padding:48px var(--gut) 104px;color:var(--muted);font-size:16px;overflow:hidden}
.fcols{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.fcol{display:flex;flex-direction:column;align-items:flex-start}
.fh{font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-bottom:6px}
.fcol a{display:inline-flex;align-items:center;min-height:44px;color:var(--ink);font-weight:500;text-decoration:none}
.fcol a:hover{text-decoration:underline}
.made{margin-top:32px}
.wordmark{margin-top:clamp(16px,3vh,40px);font-weight:800;letter-spacing:-.06em;line-height:.8;color:var(--red);font-size:22vw;white-space:nowrap;margin-left:-.04em}

/* floating nav, desktop only */
.float{display:none}
@media (min-width:900px){
  .hero-in{padding-bottom:104px}
  .float{display:flex;position:fixed;z-index:20;left:50%;bottom:20px;transform:translateX(-50%);gap:4px;padding:4px;background:var(--red);border-radius:999px;box-shadow:0 0 0 2px #fff,0 12px 32px rgba(23,21,30,.4)}
  .float a{display:inline-flex;align-items:center;min-height:44px;padding:0 20px;color:#fff;font-size:15px;font-weight:600;text-decoration:none;border-radius:999px}
  .float a:hover{background:rgba(255,255,255,.2)}
  .float a:focus-visible{outline-color:#fff}
  .steps-in{grid-template-columns:1fr 1fr;grid-template-rows:auto 1fr auto;align-items:center}
  .steps-h{grid-column:1;grid-row:1}
  .stack{grid-column:2;grid-row:1 / span 3;justify-self:center}
  .steps-foot{grid-column:1;grid-row:3}
  .ps-in{grid-template-columns:1.3fr .7fr}
}

/* ---------- motion layer: only when JS adds .motion ---------- */
.motion .hero{height:270vh}
.motion .hero-in{position:sticky;top:0;height:100vh;height:100svh;min-height:0}
.motion .statement{height:300vh;padding:0}
.motion .st-in{position:sticky;top:0;height:100vh;height:100svh;overflow:hidden;display:flex;align-items:center;justify-content:center;padding:0 var(--gut)}
.motion .cards{position:absolute;inset:0;margin:0;display:block;pointer-events:none}
.motion .card{--a:1;--b:0;position:absolute;left:50%;top:50%;opacity:calc(var(--a) * (1 - var(--b)));transform:translate(-50%,-50%) translate(calc(var(--tx) + var(--fx) * (1 - var(--a)) + var(--ox) * var(--b)),calc(var(--ty) + var(--fy) * (1 - var(--a)) + var(--oy) * var(--b))) rotate(var(--rot))}
.motion .steps{height:420vh;padding:0}
.motion .steps-in{position:sticky;top:0;height:100vh;height:100svh;padding:clamp(24px,6vh,64px) var(--gut);overflow:hidden;grid-template-rows:auto 1fr auto}
.motion .stack{display:block;position:relative;height:340px;align-self:center}
.motion .scard{--e:1;position:absolute;left:0;right:0;top:0;transform:translateY(calc((1 - var(--e)) * 110vh + var(--k) * 34px))}
.motion .count li.on{border-bottom-color:#fff}
.motion .cap{opacity:0;transform:translateY(18px);transition:opacity .35s ease,transform .45s cubic-bezier(.2,.7,.2,1)}
.motion .steps[data-step="0"] .cap:nth-child(1),.motion .steps[data-step="1"] .cap:nth-child(2),.motion .steps[data-step="2"] .cap:nth-child(3){opacity:1;transform:none}
@media (max-width:600px){.motion .card{scale:.8}}
@media (max-width:899px){
  .motion .steps-in{grid-template-rows:auto 1fr auto}
  .motion .stack{width:min(460px,100%);justify-self:center}
  .motion .steps-h{font-size:clamp(30px,8vw,44px)}
}
.motion .rv{opacity:0;transform:translateY(48px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.2,1);transition-delay:var(--d,0s)}
.motion .rv.in{opacity:1;transform:none}

@media (prefers-reduced-motion:reduce){
  .rv{opacity:1!important;transform:none!important;transition:none!important}
}

.motion .pile .bd{transform:translateY(calc(-1 * (1 - var(--ts,1)) * (320px + var(--j) * 24px)))}